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LinkedIn Best Practices and Etiquette

September 5, 2018

You can have the best, most thought-out profile page and the most compelling and clicked on content, but if you do not conform to accepted LinkedIn etiquette, you could be wasting your time and damaging your professional credibility in the process. LinkedIn evangelist, Melonie Dodaro, outlines 20 best practices in her book, The LinkedIn Code, which perfectly sums up the common pitfalls of the common LinkedInite and importantly, how you can avoid them!

 

Here we go…

 

1. Personalise, personalise, personalise

 

Personalise each and every connection request. If too many people click 'I don't know this person' or 'report spam', you could have your account frozen or deleted by LinkedIn.

 

2. Send a welcome message

 

When someone accepts your invitation to connect, send them a personalised welcome message. Do not treat people as a number - treat them as a real person. Only then will they turn into a lead.

 

3. No spam!

 

Do NOT, I repeat, NOT, send spammy messages to all of your followers. It will result in them devaluing you and your content and at the very worst - deleting or reporting you.

 

4. No Facebook 'like' requests

 

One of the biggest LinkedIn mistakes, is asking people to 'Like' your Facebook page. They are very different social networks -treat them as such.

 

5. Who's viewed your profile

 

If you are using the 'who's viewed your profile' tool as a starting point to reach out to prospects, do not start the conversation with them on the basis that they viewed your profile. Find another common ground with them to initiate contact. If you don't, they will find the experience embarrassing and awkward.

 

6. Respond promptly

 

Just as with email, 24 hours delay is acceptable, but do not let the time pass longer than that, or you are showing the connection that you do not care enough about them.

 

7. Professional headshot

 

Choose a clean headshot of you, facing the camera, preferably smiling, with a plain background. So many LinkedIners are not taken seriously because they look unprofessional!

 

8. Don't over post

 

Once or twice per day is optimal - any more than that will cause an annoyance for your audience who wish to see an array of content from a plethora of content sharers. Be present enough for them to recall you, but not too much they will be annoyed!

 

9. Privacy settings

 

Privacy settings are there for your protection, but don’t let them stop you engaging with your desired audience. Make your contact list open to connections, make your activity feed open to everyone and make your name and profile open to everyone. TOP TIP: Deactivate the 'viewers of this profile also viewed' setting, to avoid your competitors showing up on your page.

 

10. Protect other people's privacy

 

When you send a message to multiple people at one time, always uncheck the box that allows recipients to see everyone that was served the message. It also helps to create the illusion that it is a personal message.

 

11. Endorsements

 

Don't ask someone to endorse your skills unless they are friends, family, colleagues, a client, or someone who knows you well. One of the best ways to get endorsements is to give them.

 

12. Recommendation requests

 

Always personalise your recommendation requests! Never use the default message that is automatically populated. It may save you time initally, but the ineffectiveness of this method will ensure that you completely wasted the short time you spent.

 

13. Don’t ask strangers for recommendations

 

Never ask people you don't know for a recommendation. It will appear as if the recommendations that you do have are fake and over time will undermine your credibility.

 

14. Nurture your relationships

 

Regular engagement is key to maintaining healthy relationships with your prospects. LinkedIn provide a daily list of job promotions and birthdays and you can check your newsfeed for any content your they have published and engage as appropriate.

 

15. Ongoing Contact

 

Nuture your relationships on an ongoing basis by sending messages tailored to each contact's individual needs.

 

16. Provide Value

 

Throughout, you must show value to people, in the aim of eventually moving the relationship offline. Making use of LinkedIn groups here is very important.

 

17. No self serving posts in groups

 

Do not post promotional information about yourself in groups on LinkedIn. Many group owners will simply remove offenders for this. Groups are a place to share thoughts and ideas, not shamelessly name drop! Avoid!

 

18. Keep it positive - Groups

 

Do not critisize or be negative towards others. Heated debates serve no purpose other than to turn many people off of you. No insults here please!

 

19. Keep it professional

 

Do not mention anything that is not related to the business world. Personal trivia and celebrity gossip does not sit well on the platform and will not do you any favours by sharing it.

 

20. Introduce people

 

Introduce connections to one another. Think of yourself as a business match maker! Doing this will invoke the law of Reciprocity and often people will return the favour. It pays to support your connections and nurture you relationships.

 

Need help with LinkedIn marketing or other online/digital marketing services? Contact our team today info@create-envie.com / +447725844846. For more blog articles click here.

 

 

 

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